SCATE National Resource Center and Pellet Productions, Inc. presented a “Build Your Own” Recruitment Video workshop for thirty faculty and staff of Blue Ridge Community College and area K-12 institutions in Weyers Cave, Virginia on Friday, March 4, 2017.

Participants learned methods of attracting students into technician education have evolved over time and traditional approaches are not enough to maintain a competitive advantage.

Participants learned production basics ranging from video storytelling to audio recording to interview tips. Participants were taught how to use the YouTube video editor, the platform that houses the BYO micro content videos. The workshop concluded by the teams putting together a video of their own using the tools they had acquired. The winning participant video is featured above.

Build Your Own (BYO) Recruitment Video is an easy to use tool that gives access to our collection of micro content technician education videos available through Pellet Productions ATETV to tell your “story” in a visible and memorable way. The digital archive also includes music and other effects that add polished touches to the finished videos.

If you want to show prospective students what your college is all about, why not try the BYO Recruitment Video tool to find today’s talent for tomorrow’s success! We offer BYO onsite training just call 843-676-8541 or email This email address is being protected from spambots. You need JavaScript enabled to view it. any inquiries or questions. You may also visit our website, www.teachingtechnicians.org to learn more.